Company:
Holly Harper Fashion House
Year:
2025
Duration:
2 Months
Overview
Holly Harp is driven by a mission to craft timeless, romantic fashion that celebrates individuality and embraces sustainability. The brand is grounded in three core values: sustainability, demonstrated through a commitment to eco-friendly materials and responsible production processes; individuality, by encouraging self-expression through distinctive, expressive designs; and craftsmanship, with an unwavering dedication tohigh-quality, artisanal creations that honor the artistry of fashion.
Problem
Holly’s Harp faced the challenge of reintroducing a once-iconic fashion house to a modern audience while preserving its rich legacy of romantic, vintage-inspired design. The original brand, though celebrated in its time, lacked a digital presence and contemporary positioning, leaving it disconnected from today’s fashion-forward consumers who value sustainability, storytelling, and exclusivity. Without a refreshed identity and updated brand applications, Holly’s Harp risks being overshadowed by current competitors in the luxury and sustainable fashion space.
Solution
To solve this, the Holly’s Harp rebrand is designed as a user-centric fashion experience that blends the brand’s romantic heritage with contemporary expectations of sustainability and exclusivity. The updated identity prioritizes clear storytelling, refined visual elements, and an elevated digital presence, ensuring that customers can easily navigate collections, explore the brand’s legacy, and connect with its values. By introducing modern brand applications—such as thoughtfully designed packaging, lookbooks, and a streamlined website—the rebrand fosters a stronger emotional connection with the target audience, positioning Holly’s Harp as both timeless and relevant in today’s fashion industry.
